In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Rajiv Kumaar, CEO of Adster, and Ketan Chandak, CPO of Adster. Adster focuses on helping mobile app & web publishers monetize better through hyperscaling their revenue from Ads. With over 2 decades of experience in building Ad Tech platforms, the Adster founding team has a unique understanding of challenges faced by publishers. Rajiv has previously worked in product management roles across Vizury, Truecaller, DailyHunt, and Melorra, and had served as the product and tech head for ads at Truecaller. Ketan gained extensive experience across data engineering during his stint at Truecaller, in addition to software and ML experience at Twitter in the Search and Home Timeline engineering teams. We dive deep into their journeys and the series of experiences and events that led to them to building Adster.
In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Rajiv Kumaar, CEO of Adster, and Ketan Chandak, CPO of Adster.
Adster focuses on helping mobile app & web publishers monetize better through hyperscaling their revenue from Ads. With over 2 decades of experience in building Ad Tech platforms, the Adster founding team has a unique understanding of challenges faced by publishers.
Rajiv has previously worked in product management roles across Vizury, Truecaller, DailyHunt, and Melorra, and had served as the product and tech head for ads at Truecaller. Ketan gained extensive experience across data engineering during his stint at Truecaller, in addition to software and ML experience at Twitter in the Search and Home Timeline engineering teams.
We dive deep into Rajiv's journey that led him to meet his co-founders Ketan, Girish and Ranga, his learnings from Vizury, the work that he and Ketan did at Truecaller, Ketan's days at Twitter, the problem statement of Adster, and their grand plans for 2024.
Key moments in this episode:
(2:05): Childhood days and inspirations of Rajiv and Ketan
(5:21): Pioneering the practice of re-targeting ads, at Vizury
(7:11): Ketan’s learnings about scalable, productised Ads business at Truecaller
(9:17): How Rajiv pulled together the founding team of Adster
(11:04): Adster in a tweet
(16:10): Adster building solutions for programmatic as well as direct ads
(19:40): Top problem statements faced by publishers today
(23:02): What would publishers need today to set up a direct ads business
(25:52): Typical revenue split between programmatic and direct ads
(28:49): Adster products that are helping publishers and advertisers
(31:36): How Adster turbocharges revenue for advertisers and publishers
(35:50): Adster ICP
(41:33): Sneak peek into the Adster product pipeline
(43:16): Building the Adster org culture
(46:12): Goals for 2024