In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Ayushi Gudwani, founder and CEO of FS Life. FS Life is a house of brands running three brands: FableStreet - a premium western-wear clothing brand for women, Pink Fort - a modern Indian wear brand re-imagining traditional clothing for women, and March - a sterling silver and semi-precious jewellery brand. Before founding FS Life, Ayushi spent 7 years at McKinsey where she consulted various organizations on strategy, growth and scale. Ayushi is an engineer from NSIT, Delhi and an MBA from IIM Calcutta, from where she graduated as a silver medalist.
In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Ayushi Gudwani, founder and CEO of FS Life. FS Life, (previously @FableStreet ) is a house of brands running three brands: FableStreet - a premium western-wear clothing brand for women, Pink Fort (@PinkfortByFableStreet ) - a modern Indian wear brand reimagining traditional clothing for women, and March - a sterling silver and semi-precious jewellery brand.
Ayushi ventured into entrepreneurship when experienced the difficulty of finding well-fitted and comfortable western workwear for herself in the Indian market. She started as a digitally native, vertically integrated brand. Today, FS Life has evolved into a multiple category western wear brand, having served 100K+ customers, including prominent CEOs/CXOs and celebrities.
Prior to starting up, Ayushi spent 7 years at McKinsey, where she consulted various organizations on strategy, growth and scale. Ayushi is an engineer from NSIT, Delhi and an MBA (silver medalist) from IIM Calcutta. She has been recognised at BW 40 under 40 (2022), Fortune India 40 under 40 (2021), titled the ‘Queen of Workwear’ by India Today group (2022), and awarded the ‘Incredible Women Achiever’ by the Indian Chamber of Commerce (2022).