Nilesh Balakrishnan of Waterbridge Ventures chats with Manish Shara and Yash Desai - the founders of OneCode. OneCode is a hyperlocal network of direct sellers for digital-first brands. Through their unique phygital approach, OneCode is building a demand funnel for brands by acting as a bridge for end-consumers that need physical touch points and in-person interactions before buying a product or service.
They dive deep into Manish's and Yash's journeys; the series of experiences and events that led to them to building OneCode.
Sections -
Backgrounds: (1:15)
Dineout : Journey (8:59)
OneCode : The Genesis (11:20)
Leaving DineOut (14:15)
Family Reactions (16:06)
Raging Pandemic (20:48)
Offline distribution in an online world (29:46)
Bharat Market Drivers (31:50)
Tech Levers at OneCode (34:38)
Culture at OneCode (38:33)
Running India's Largest sales team (42:38)
A day in the life at OneCode (46:21)
OneCode : The name (49:20)