In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Saurabh Pandey, founder & CEO of Eloelo.
In this episode, we have Anjali Sosale, Partner at WaterBridge, chatting with Saurabh Pandey, co-founder and CEO of EloElo.
Eloelo is a live social entertainment platform, offering live video chat, live streaming, and live games, where users can interact with hosts through comments, gifts, emojis, audio and video. EloElo’s vision is to become the most trusted space for content creators on the internet and redefine live, interactive, and on-demand entertainment for a mobile-native generation.
An alumnus of St. Xaviers and JBIMS, Saurabh has more than a decade of experience across Product, P&L, Marketing, & BD, and has thrived in diverse roles from Category Lead at Flipkart to Sales & Trade Marketing at P&G.
Key Moments in the episode:
(00:00): Welcoming Saurabh Pandey, founder & CEO of Eloelo to S03 E06 of That One Idea podcast
(02:51): Finding traction with the vernacular Bharat audience
(07:03): From GenZ to shop-owners - catering to a diverse archetype of users
(10:44): Ayushmann Khurrana's Dream Girl 2 triggering the creation of audio rooms
(14:41): Being topical and relatable ingrained in DNA
(16:39): Building for trust to improve retention and engagement
(19:49): Enabling creators to become stars and micro-influencers
(23:14): Power-users spend more than 75 minutes/day on the platform
(28:05): Building connected micro-communities, digitally
(30:33): Technological guardrails ensuring platform safety
(35:44): Recruitment and team-building playbook
(39:27): Dhakka laga laga laga. Hu ha, hu ha!
(43:49): Kunwar Diwas, Bigg Boss 17 Winner - what's next?